Nature, next door
A multi-channel campaign
The Challenge
Develop a fictional conservation organisation, Naturekind Australia, with a visual identity that reflects its connection to Australian wildlife and the natural environment. The brand would serve as the foundation for a wildlife awareness campaign aimed at young families, using an approachable and engaging visual language to spark curiosity, encourage discovery and inspire the next generation to protect our native species and their habitats.
The Solution
Develop a distinctive visual identity for Naturekind Australia, using nature-inspired branding and a character-driven approach to bring Australian wildlife closer to young families. Through playful illustrations, familiar personalities and a cohesive visual language, the campaign transforms native animals into recognisable neighbourhood characters, making wildlife education more approachable, engaging and memorable.
The Progress
The foundations of Naturekind Australia and the Meet the Neighbours campaign are now in place, bringing the visual identity, character illustrations and campaign concept together. With the core branding and initial artwork developed, the next stage will expand the campaign across a series of engaging social media tiles and a fully developed EDM, bringing the wildlife stories and conservation message to life.
There's more to come!