A man with a shaved head and beard kneeling on one knee outdoors, writing in a notebook with a pen, surrounded by trees and grass under a partly cloudy sky.

“Create the moment,
Design the future”

About William
Two bottles of Billy's Brew Endless Summer India Pale Ale on a wooden table at the beach during sunset, with a surfboard, a towel, sunglasses, and the ocean in the background.

Designed to be poured

Giving one beer its own distinctive character.
A playful exploration of typography, illustration and colour, bringing the label from idea to bottle.

Case study
Stacked white boxes of kalm ink markers with purple, blue, green, yellow, orange, red, white, and black caps, placed on a white desk surface. Surrounding items include a spiral drawing pad with graffiti art, a black marker, a dark wood desk organizer with drawers, a black textured pencil holder with black, white, and gold markers, a black container with a green plant, and two black decorative figurines, one with sunglasses and a fierce face.

From concept to product

Turning insight into ideas, and ideas into impact.
A considered journey from research and experimentation to thoughtful product development.

Case study
A person with brown hair, wearing a black cap, a black T-shirt, and blue jeans, is writing or drawing on a graffiti-covered wall next to a large poster for 'Jungle Jam Presents Fluid Haunts' concert, featuring a man with a mustache, wearing a black hat.

Logo to flyer to streets

Building a recognisable event brand from a core logo, expanding its visual language across promotional material and real-world applications.

Case study
A person riding a jet ski on the ocean, creating a splash, with a clear blue sky above and a distant landmass or island in the background.

A culture in motion

Upright is a Sunshine Coast surf and skate brand rooted in movement and culture. The identity extends across products, apparel and lifestyle.

Case study

Follow Ongoing Developments

Branding

Branding

Illustration

Illustration

Artwork

Artwork